Library Herald
Year : 2024, Volume : 62, Issue : 3
First page : ( 433) Last page : ( 443)
Print ISSN : 0024-2292. Online ISSN : 0976-2469.
Users’ Perception on Social Media in The Library Marketing: A Study of Indian Institute of Management, Indore
Vikas Tiwari* Rakesh Kumar Bhatt**
* Research Scholar, Department of Library and Information Science, University of Delhi
** Senior Professor and Head, Department of Library and Information Science, University of Delhi
Abstract
This study appraises the profound impact of social media on the Marketing aspect and the involvement of the users through the utilization of data collated from a survey carried out at the library of Indian Institute of Management (IIM), located at Indore in Madhya Pradesh. Over the last few decades, social media has transmuted the technique of the manner in which way organisations communicate with each other in the present-day digital era, offering a leading edge to libraries to utilise its competences for improved commitment and promotion of the marketing of their services. The study illustrates substantial inferences about the preferences of various platform, content efficacy, and a variety of methods to augment strategies of involvement of users in library, through the use of the data collected from users’ impressions and behaviours on social media. This study also exhibits on the extent of criticality on the use of social media to grasp libraries’ names out there, develop factual relationships with users, and meet their diverse requirements. Through the use of these results as a groundwork, the researchers offer concrete and reliable recommendations to improve the social media strategies of the libraries which in turn uplifts their online presence and the satisfaction of the patrons. In addition to contributing to the current conversation about the library, and the strategies of social media, this study also emphasizes on the prominence of social media in current day operations of a modern library the essentialness of continuously improving library services to meet the emerging requirements of library users.
Keywords
Library Marketing, Social Media, Perception Analysis, IIM Indore, Marketing Strategies.
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