Library Herald
Year : 2023, Volume : 61, Issue : 3
First page : ( 66) Last page : ( 88)
Print ISSN : 0024-2292. Online ISSN : 0976-2469.
Article DOI : 10.5958/0976-2469.2023.00028.3
User awareness about marketing of library products and services: A study of University College of Medical Sciences and Vallabhbhai Patel Chest Institute, University of Delhi, Delhi
Sharma Priti1, Bhatt R K2
1Ph.D. Scholar, Department of Library and Information Science, University of Delhi-110007
2Senior Professor, Department of Library and Information Science, University of Delhi-110007
Abstract
Marketing is a buzzing word in library and information science context dwells upon promotion and publicity of library collection, services, activities, new programes and initiatives to make the users aware of the latest and the upcoming ones. Earlier libraries were limited to the four walls but emerging and cutting-edge technologies untapped the new floodgates with array of social media tools and techniques to reach the unreachable and keep them aware and informed with the latest offering of library collection and services. The present research investigates the users’ point of view regarding library products and services rendered by respective prominent medical libraries of viz. UCMS and VP Chest Institute, University of Delhi, Delhi.
Keywords
Marketing, Library, Library Products and Services, Marketing Tools, Marketing Strategies, LIS Products and Services.