Prevalence of the Use of the Social Media Among the Female Students of IISERs : Case Study

LIBRARY HERALD

Year : 2025, Volume : 63, Issue : 1

First page : (77) Last page : (88)

Print ISSN : 0024-2292. Online ISSN : 0976-2469.

Article DOI : 10.5958/0976-2469.2025.00006.X

Prevalence of the Use of the Social Media Among the Female Students of IISERs : Case Study

Amrita Singh Jadon1, Gopal Singh Jadon2, Arvind Kumar Sharma3

1 Research Scholar, Library and Information Science. M.L.B, Government College of Excellence, Gwalior, Madhya Pradesh, India

2 Deputy Registrar/Deputy Librarian, Atal Bihari Vajpayee - Indian Institute of Information Technology and Management (ABV-IIITM), Gwalior, Madhya Pradesh, India

3 Professor, M.L.B, Government College of Excellence, Gwalior, Madhya Pradesh, India

Abstract 

The main objective of the study was to evaluate the utilization of social media platforms among female students at the Indian Institute of Science and Education Research. The observations unravelled that a considerable percentage of female students preferred popular platforms of social media, such as, YouTube and Facebook in comparison to several other platforms prevalent in social media. The study also implies that doctorate and postdoctoral students demonstrate lower levels of engagement with social media platforms as compared to their undergraduate and graduate counterparts. A significant proportion of the female students in general employ social media platforms primarily for the purposes, such as, networking and the dissemination of knowledge.

Keywords 

Social media, Social networking, Social Communication, IISERs female students, Social media use motives