Library Herald
Year: 1998, Volume: 36, Issue: 3
First page: (178) last page: (184)
Print ISSN: 0024-2292
Marketing Of Library/ Information Products and Services
SUNIL KUMAR * , J S LOHIA**
* Senior Lecturer, Faculty of Library Science, State Council of Education Research & Training, Varun Marg, Defence Colony, New Delhi-110024
** Documentation Officer, Centre for Historical Studies, Jawaharlal Nehru University, New Mehrauli Road, New Delhi-110067
Abstract
Describes the concept of ' Marketing', underlines the problems connected with this activity. Enumerates the jobs of Marketing, Planning and analysis. Describes Marketing strategy and techniques, Highlights the benefits of Library Marketing